Our Team


About Us

We are the UK’s leading supplier diversity advocacy organisation. We are the driving force behind a more inclusive and diverse business ecosystem. We connect Ethnic Minority Businesses with global corporations that recognise the immense value of inclusive partnerships. Our unwavering dedication is to creating equal opportunities for everyone.

Join Today

Date: Monday 1 January 2024 00:00 GMT

Reshma Sheikh

MSDUK - Managing Director

Reshma is MSDUK’s Managing Director, and she is at the forefront of steering MSDUK towards a future marked by diversity and innovation. Reshma brings to MSDUK the experience of leading diverse commercial businesses with a global client perspective, coupled with a detailed understanding of procurement processes and practices. Throughout her professional journey, she has navigated roles in corporate, small and medium enterprises (SMEs), and the non-profit sector. Demonstrating a consistent ability to achieve challenging objectives, whether leading senior leadership teams, implementing business strategies, or driving business growth. Beyond her professional role, she cherishes a spiritual connection, embracing a wellness-centered lifestyle, all while joyfully raising two children.

Jean Chawapiwa

MSDUK - Head of Member Services

Jean is the Head of Membership Services, and previously she was Country Director for WEConnect International in South Africa, working with many of the same Corporate Members as MSDUK. Her passion for entrepreneurship development has made Jean very familiar with the global SD&I opportunities and challenges. Jean has also held leadership roles in the mining sector, her last role (2007-2012) was Vice President External Affairs and Communications for Rio Tinto. She has also sat on varied Industry Boards and Chambers of Commerce; she was Chair of Junior Achievement Africa Board from 2015 to 2019.

Bao Tieu

MSDUK - Head of Business and Ventures

Bao is the Head of Business and Ventures at MSDUK. Bao Tieu has been working in enterprise education and supporting startups for over 8 years. He led the entrepreneurship team at UCL Innovation & Enterprise, making the UCL Hatchery startup incubator one of the UK’s leading university startup support programmes. Bao joined MSDUK wanting to use his skills and experience to make a difference. His work at MSDUK aims to create new opportunities for ethnic minority entrepreneurs and ventures to realise their full potential by levelling the playing field in enterprise education, support and connections that many dont have access to. Diversity will always deliver value for all stakeholders and he hopes to contribute to demonstrating this in his own small way.